Digital marketing is constantly growing and embracing new methods and technologies along the way. Google’s algorithm is changing and adapting, with a lot of its focus shifting to mobile users. It goes without saying that the events that are taking place online have an impact on how we implement digital marketing, so knowing what to try and what to overlook is a challenge. In order to stay ahead of the changes, we at ameo technologies follow these digital marketing best practices
Content is king
Developing a quality and strong content strategy is a must in 2017, as it is one of three most important practices to take up. In order to create a good content strategy,we help you to outline your goals and determine the purpose and value of your content, and then encompass it all into the overall vision. Then we identify the audience that the content is created for, mainly figuring out the benefits that you have from it. The message has to be spread in a voice that is specific to your brand, and it has to be consistent.
Having more content does not necessarily mean getting better results. Instead we develop a startegy, by implementing various content distribution channels that are at our disposal. These include boosted posts, live streaming, promotion via email, and using the influencers to get the word out.
The importance of social media
Social media channels such as Facebook, Twitter, Instagram and Pinterest have become more important than ever as tools for growing your business. The most important aspect of our social media strategy is consistency. This relates to both your content and the schedule of your posts.
We focus on specific goals, such as building brand loyalty lead generation. While it is required to tailor your content specifically to each platform, the general scope needs to remain the same. If the content strategy isn’t unified, it will drive your audience in different directions and leave a bad impression.
The same goes for scheduling. In order to meet the expectations of your visitors, we post your content with a specific frequency, so that they can comfortably engage with it. This has to be tailored according to each platform
What is important is that some boundaries are set when it comes to sharing. The best strategy is to post as much as it is necessary for it to be of value. An overload of irrelevant content drives users away.
SEO and mobile-first indexing
The fact that Google announced mobile-friendly indexing near the end of last year means that in 2017 this trend will continue to expand. This means that it is vital that we create a mobile version of your website in any possible format. The content and pages need to be the same for both versions, or it will greatly affect your rankings, because if you overlook content for the mobile version, it will lose SEO visibility.
Combine email with multimedia
One of the biggest trends that are on the rise in 2017 is email marketing that combines emails with media that engages the audience and increases interest. The best multimedia to implement is video, as it offers easily digestible information.
There is a lot to look out for in 2017 when it comes to digital marketing. These are some major practices that will help you stay ahead of the game. As the year progresses, new trends will emerge, and we are ready to further adapt and implement these into our strategy.