Today, brand building has not only become the backbone of business marketing strategy, but also an integral part of business development for organizations of all sizes.
For you to stand out amongst the noise, you must become a valued brand and we at ameo technologies help you do so by:
Setting Goals, Planing & Defining Your Brand
Before creating your brand, we set specific goals and plan accordingly. We take a look at where you are at now and where you want to be in the future. Figuring out why and where you want to be in the future will help us decide how to do it. After we have figured out your goals, chosen your niche and set out a plan, we start creating your brand.
After you have set your goals, outlined your target market & defined how you wish to be perceived, then we can start to form the foundation of your brand. Below are the essential building blocks that will help us do this.
A Unique Visual Identity
One of the easiest ways to differentiate your self from the competition is by having a unique visual identity. This visual identity should be consistent and reflective of your initial goals, yet flexible enough to work across all areas of your communication like having a business card, letterhead, an up-to-date CV, website and a variety of online social profiles
Your Own Website, Domain Name & Email Address
Do you know what comes up when people type your business name into Google? Hopefully your name and website, but if not, a quick way to climb to the top of search engines is by having your own domain.
On your website, you should have information about you, links to your other websites, your social profiles, as well as a blog and if applicable, a portfolio.
We also set up a personally branded email address such as email@example.com as this looks much more professional than a free email service such as firstname.lastname@example.org
Social Networks. (Engage & Communicate!)
It’s one thing to have Facebook or Twitter, but actually using it right for your personal brand is another thing. Some of the things we try to answer are what value are you providing to your friends and followers? Are you engaging and communicating with people, not just sharing what you had for breakfast? Have you filled out your online profiles to their fullest extent? Are you linking to your websites within each profile? What about your email signature? There are many ways to help promote you and your brand, but the simplest way is by making it easy for people to find and communicate with you. When they do, be sure to engage & provide value.
Brand Maintenance, Security & Monitoring
Your brand is your business and your reputation. Why wouldn’t you monitor what people are saying about you?
For this purpose we use Google Alerts, Twitter Search and the many other tools available so that we know when you are mentioned somewhere on the web. This allows us to put out fires early, as well as network and thank people who are helping or linking to you.